Brands from high to low are launching male and nonbinary beauty and wellness lines these days, but eons earlier, pharaohs in Egypt were already exfoliating, moisturizing, and masking. Thousands of years before Harry Styles strutted down the red carpet with a multi-colored mani, the ancient Babylonians were rocking painted nails. And centuries before BTS became an international sensation known for their smoky eyes and poreless skin, the Korean Hwarang warriors were putting on a full face to head into battle.
Pretty Boys unearths diverse and unexpected beauty influencers from around the world and throughout the centuries, empowering readers to live and look their truths. Whether you’re brand new to beauty, or already have a ten-step routine, the Pretty Boys within will inspire, and help you find your best self through tutorials and tips from the biggest names in beauty today (everyone from Beyoncé's make-up artist Sir John to YouTuber Patrick Starrr).
From Frank Ocean’s daily routine to Rudolpho Valentino’s perfectly styled hair, Troye Sivan’s subtle eye-liner to a face beat to the gods à la Bretman Rock, K-Beauty to clean beauty, Pretty Boys completely changes the way we see masculinity, gender expression, and identity. Being pretty is pretty powerful!
